Transforming a Local Government Contractor into a Nationally Recognized Brand

A prominent government contractor and small business in Washington, DC, specializing in niche federal services. Although the company had a solid foundation, it struggled with brand recognition and digital presence.

The client needed a complete overhaul of their online presence, from their website to social media platforms. They lacked a cohesive brand identity, which made it difficult to stand out in their competitive market. The goal was to establish a strong emotional connection with their target audience, elevate their digital presence, and position them as a national leader in their industry.

We began by conducting an in-depth brand audit to assess their current brand and identify gaps. It became clear that their lack of a strong brand identity was holding them back. We approached the project by:

Refreshing their brand identity with a new logo, typography, and color palette that would resonate with their target audience.
Building a powerful SEO-optimized website to attract and engage the right niches.
Developing a social media strategy designed to showcase the company as a national brand, while creating consistent, high-quality content that reflected their refreshed identity.

Within 60 days, we successfully kicked off a comprehensive transformation:

Brand Audit & Refresh: We revitalized the company’s entire brand identity, focusing on creating a clear emotional connection with their audience through a modern, compelling logo, sophisticated typography, and a refreshed color palette.
Website Overhaul: We built an SEO-optimized website that aligned with the newly curated brand identity and targeted key niches in the government contracting space. The site was designed for ease of navigation, lead generation, and to drive engagement.
Social Media Strategy: We crafted and implemented a robust social media presence that showcased the company’s services and successes. The strategy positioned the company as a national leader, leveraging platforms to boost visibility and engagement.

Brand Recognition

The company’s refreshed brand identity created an emotional connection with their audience, allowing them to stand out in a crowded market.

SEO-Optimized Website:

The newly built website saw a 40% increase in traffic within the first three months, with a significant boost in quality leads from targeted niches.

Social Media Growth

The company’s social media presence grew by 300% in followers and engagement, allowing them to connect with new clients and industry leaders nationwide.

National Exposure

The transformation from a local contractor to a recognized national brand allowed the company to secure new contracts and expand their business on a larger scale.

Working with Lisa and her team was a game changer for us. They didn’t just refresh our brand—they made sure it truly reflects our leadership in this space.

Our new website and social media strategy have positioned us perfectly to achieve our goals and continue growing. Lisa’s vision and execution were exactly what we needed.

Brand Identity Matters: A strong, emotionally connected brand identity can set a company apart and create lasting impressions.
SEO & Website Optimization: A targeted, SEO-optimized website is crucial for driving traffic and converting leads.
Social Media as a Growth Tool: A well-executed social media strategy can elevate a company’s visibility and establish it as a national player in any industry.

Ready To Transform Your Business?

Let’s work together to unlock your organization’s full potential through purposeful leadership and strategic growth.
Contact us today to begin your journey to a thriving enterprise.